The Importance of Keyword Research
To drive quality 'buying' traffic to your offers you
need to target
- are in demand (popular and
- have low competition; and
- imply real buyer intent.
Advantage is a cutting-edge keyword research
tool from Adam
Short that will enable you to find such keywords !
Until recently, Keyword
Advantage was available only to members of
Profit Classroom - but he has now decided (July 2014) to
make this valuable resource available to the general public.
You will find it right
Advantage will give you an almost 'unfair' SEO
the ability to make passive income from any niche.
of course many ways to get
traffic to your
these, such as Google adwords and other ppc advertising programs, come
at a cost - a cost which has to be carefully controlled if you are to
have any chance of making a profit from your Internet marketing
What we all
really want is to build and sustain a reliable source of FREE
and that usually means one thing - our websites need to get to the top
(or close to the top) of page one of Google's search results for the
(preferably high volume) keywords that we are
But as we
all know, that is far easier said than done.
Popular is Your
One of the metrics that Google and the other
search engines have always taken into account when determining
a website's position in their search results listings is the popularity of the
website. And the traditional way of doing
this was to look at the number of links pointing back to the website -
the logic being that the more "popular" the website the greater the
number of times that others would link to it from other
And if the links came from prestigious top quality
websites then so much the better, since this implied that the quality
of the content in the target website was in itself pretty good, which
would encourage Google to give it a good ranking.
It didn't take long for website publishers and
their agents to cotton on to this fact, and before long SEO
entrepreneurs were creating automated or semi-automated software whose
function was to help build large quantities of back-links from link
directories and other web properties.
Now that is all very well, but it goes completely
against the grain of what Google for one are trying to
achieve. The main aim of Google, Yahoo, Bing and other search
engines is to provide their users with a pleasurable and useful
browsing experience. They have no interest, and nor should
they, in rewarding publishers for their industry in building huge
quantities of links to their websites - links which say nothing about
the quality of the material that a visitor will find there.
It came as no real surprise therefore when Google
came at us with their now famous Panda
what is Panda and
what is Penguin exactly ?
The expressions Panda and Penguin
refer to two
separate changes to the algorithms that Google uses to determine a
website's position (or rank) in its search results listings.
Panda, which was released in early 2011,
was all about removing or demoting low quality websites which, in
Google's view, have little to offer the visitor - and conversely
promoting those which are perceived as having something really valuable
to offer. The net result was a sharp rise in the fortunes of
news websites and social networking sites, and a drop in rankings for
sites which contain a lot of advertising.
Penguin algoritm update was released early in 2012, and
its aim was to lower the search engine
rankings of websites which violate Google's Webmaster Guidelines in one
way or another. These include the building of backlinks by
artificial means - in other words, building backlinks using techniques
which have no bearing on the quality of the website content and
which do not therefore reflect a natural organic flow of human visitors
to the site.
Now this is all very well, but as we all know
creating good quality content from a standing start is not in itself
going to bring a surge of human traffic to anyone's website anytime
no matter how good a job we do. It takes time for our website
to get noticed, and time is a commodity that none of us have a great
So what is the ambitious webmaster supposed to do
about this ?
What options does he or she have to accelerate the
process of website promotion ?